GENERAL TERMINOLOGY
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STYLING
the way of displaying the merchandise on a very attractive or effective way to covey a trend on in store display or mannequin outfit.
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WAY TO WEAR
a process to create a look within trend.
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CATEGORY DISPLAY
this is to display core product or essentials together on a specific together on a specific area with relevant POS.
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SILHOUTTE
this is essentially the basic shape or outline of the garments.
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KEY PIECE
these are those identified style with special features based on seasonal features, colors, trends, shapes and fabrics.
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COLORWAY
this is a term to describe an arrangement or sequence of color in which a style or design is available.
PRODUCT TERMINOLOGY
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FASHION
these are basically a trendy products based on seasonal and usually comes in 2 to 4 stories per brand. (www.trendywearly.com)
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CORE PRODUCT
products which always remains in store regardless of trend and season. for ex- monochrome color such as black, white and grey.
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ESSENTIALS
it is one style in various color or prints. this is usually volume merchandise and is bought in depth.
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BUNDLE OFFER
this is usually comes under core program and selected seasonal categories. this is a term used for a product being offered together as one price.
VM SPECIFIC TERMINOLOGY
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VISUAL DISPLAY GUIDELINES
this is a seasonal guideline using the visual rating software that produces mock shop output which shows visual identity per brand. this is consist of season, hit merchandise/buyer code, brand, trend, creative element and price points.
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TREND PUSH GUIDILINES
this is a document shared by management team as reference of main display. this consist of trend name, key shape, fabrics, color and key accessories.
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NEW PRODUCT LAUNCH GUIDELINES
this is a guideline for specific product planned for the season. this contains creative elements, merchandise details, wall configuration, lay-out and POS communication.
FIXTURE SPECIFIC TERMINOLOGY
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WALL
this is one of the most important fixtures for any retailers. it shows the trend or category price driven merchandise and guide customers to product they have come to see and buy.
wall serve as a merchandise locator, reflecting product category features.
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PERSONALIZED SPACE
this is specifically added to cater customers requirement. the space is normally with plants and sitting space. this is only applicable in selected brands.
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